From day one, Solful has done cannabis differently. Rooted in Northern California’s sungrown heritage and built on trusted relationships with small farmers and loyal customers. Inspired by his family’s own healing journey, Eli Melrod shaped Solful’s commitment to wellness, sustainability, and community connection at every touchpoint. Now, as they grow into new markets and partnerships, staying true to these values remains Solful’s greatest strength and the heart of their future.

Solful’s next chapter blends premium sungrown products with an expanded focus on hospitality and wellness-first storytelling. From the new flagship Valencia tasting room and membership experience to their relaunched Solful Health line, the team is deepening customer loyalty while opening doors for wholesale partners who share their mission. This evolution transforms Solful’s trusted retail model into a framework for sustainable growth, all while championing Northern California’s sungrown legacy.

Performance IQ™ Pathway

We embedded with Solful’s team to transform their sungrown story into a scalable wholesale engine. By activating the Muddy Boots Brand Engine and launching the Premium Sungrown Playbook, Solful can reach mission-aligned retail partners faster. Our fractional sales leadership keeps the team agile as they expand accounts.

Performance Acceleration

Solful is positioned to reach more communities and strengthen its wholesale channel while staying true to its sungrown roots. The Valencia tasting room and membership experience will bring Northern California’s sungrown legacy to life in new ways to expand access for wellness-focused customers in California and beyond.