When Arnþór Haukdal Rúnarsson set out to heal from a life-changing accident, he didn’t begin with a business plan, he focused on personal recovery. What started as one man’s path to reclaim his health is now Iceland’s leading cannabinoid brand, trusted by athletes, pharmacists, and wellness seekers alike. Each product reflects Iceland’s raw elemental power, whether easing sore muscles or supporting restful sleep, to deliver functional relief that transforms recovery into ritual.

CBD RVK’s next chapter builds on everything it has learned in Iceland: purity, trust and proven performance. Now, the brand is expanding to deliver that same transformative ritual to a global wellness community. From spas and boutique retailers to performance clinics and wellness destinations, CBD RVK is enhancing how people experience recovery. This isn’t a reinvention. It’s an evolution of what already works: a refined wellness ritual, crafted from botanical strength for modern healing.

Performance IQ™ Pathway

We’ve embedded with Arnþór and the CBD RVK team to translate Iceland’s most trusted recovery brand into a global expansion model. Together, we’re building a scalable pathway that preserves the brand’s elemental identity.

Performance Acceleration

With our expansion pathway underway, CBD RVK is positioned to pilot its wellness ritual across select U.S. hospitality and recovery channels. With the right systems in motion, CBD RVK is evolving beyond Iceland bringing ritual-based recovery to modern wellness on a global stage.