When Phoebe DePree founded Goddess Growers, her goal was simple: empower Sara, the wellness-focused woman, with fast-acting, microdose gummies she could trust. From boutique roots to shelf staples, and infused with her signature Mother Elixir™ blend, Phoebe’s mission to deliver clarity, consistency, and calm has guided every step. Every gummy reflects her commitment to intentional formulation, supporting a new standard of calm that fits modern life.

Today, Lattice partners with Phoebe to preserve that boutique spirit and scale into new markets combining in-store performance metrics—demographics, SKU velocity, and engagement—with AI-supported insights—social sentiment, pricing trends, and forward-looking analysis—to identify the highest-impact dispensaries and microdose flavors, ensuring Goddess Growers continues delivering calm, powered by Mother Elixir™, at every stage of growth.

Performance IQ™ Pathway

We embedded as a performance analyst within Phoebe’s team, refining brand messaging, creating a customized Retailer Scorecard, conducting competitive menu analyses, delivering dispensary target lists, buyer pitch decks, and refined email campaigns so her team could confidently test, learn, and evolve in-market.

Performance Acceleration

Next, we’ll launch the Sales Toolkit Accelerator to pilot new microdose SKUs, scale loyalty programs for budtenders and consumers, expand into additional U.S. states, and lay the groundwork for international expansion.