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Understand the brand's foundations and overall market presence.
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About You
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Section 1: Company Overview
Objective: To understand your brand's foundations and overall market presence.
How would you describe your current business model?
Online
Retail
Partnerships
Other
What inspired the creation of your brand?
Who is your target audience, and what are your core products?
What sets your brand apart from your competition?
Are there any key milestones or achievements you’re proud of?
Section 2: Market Objectives
Objective: Identify immediate and short-term goals for market growth.
What are your top business goals for the next 12 months?
What steps have you taken to expand your market share?
How do you currently approach new product launches or market entries?
What regions or customer segments do you aim to penetrate?
What are the biggest challenges you face in scaling your brand?
Section 3: Key Challenges
Objective: Identify barriers to growth or potential risks.
What are the biggest challenges you face in scaling your brand?
Are there any bottlenecks in your production or distribution processes?
What challenges do you face in understanding and addressing consumer pain points?
How do you navigate regulatory hurdles within your market?
How do you measure success, and what KPIs do you track?
Section 4: Customer Segmentation
Objective: Explore understanding of customer profiles and purchasing behaviors.
Who is your ideal customer, and what demographics do they belong to?
How do you segment your customers based on purchasing habits or preferences?
What data do you currently collect on your customers, and how do you utilize it?
Do you differentiate strategies for recreational vs. medical users?
How are you currently tracking and analyzing customer feedback?
Section 5: Current Strategies
Objective: Gain insight into current approaches for marketing, sales, and operations.
What marketing channels have proven most effective?
Socia Media
In-Store
Programmatic
Email Campaigns
SMS
On Menu
What strategies are you using to drive sales and increase brand awareness?
How do you position your brand against competitors in the market?
Do you currently have a loyalty program, and what has its impact been?
Are there partnerships or distribution channels you rely on for sales?
Section 6: Competitor Overview
Objective: Identify main competitors and market positioning.
Who do you view as your main competitors, and what differentiates them from your brand?
How do you stay informed about competitor actions or market shifts?
What pricing strategies do your competitors use, and how do they compare to yours?
How do you differentiate your brand in terms of quality, packaging, and customer experience?
What is your approach to monitoring competitor promotions, product releases, and marketing campaigns?
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